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About Dnier

Dnier, pronounced D – NIER, is our shortened form for dernier cri which stands for the latest fashion and trend. This French term literally translates as ‘last cry’ was famously adapted in 1896 by the Westminster Gazette for the demising cut-steel jewellery trend. The term remains modish as ever, alongside many other French words that have walked the runways of English language, and it reflects the ever-changing trends in fashion.

Launched in the second quarter of 2018, Dnier offers intelligent, modern and functional pieces that are comfortable, and essential in every women’s wardrobe. 

“Comfort is the new Black” is our philosophy behind every piece of our design. Under the umbrella of Elita Group which has been in the industry for over 30 years, Dnier is not just a clothing shop but a statement made in style from the voices of our customers.